About

Design by Contrast

Design by Contrast is a philosophy — one that Oriel employs in all aspects of her life.

“The idea that when two opposite forces come together, the significance of each force is heightened. For what is the strength of order without chaos?  When we are able to fully embrace the extremity of one ideal, we can see the qualities of it’s opposition, and everything in between, creating a more rewarding experience.”

Oriel Poole

Photo by Lindsay Comer

An award-winning artist and collaborator, Oriel provides high-quality freelance design and production services ranging from staff management and hospitality to concept, event, and installation design.

“For me, design is an opportunity to orchestrate an intuit experience through strategic planning and aesthetics. Ever since I was a child, I’ve always been fascinated with what makes space feel good, and why I’d crave certain spaces over others. With event design, I’ve found a way to get in touch with that feeling, alchemize social interaction, and stimulate the senses.”

In 2009 Oriel entered the NEWH Sustainable Design Competition with her concept of a sustainable venue, nightclub and restaurant. Designing all floor plans, details, and renderings. With the venue title MA, Oriel was inspired by the rest and repose between sound, this philosophy helped earn her First Place in the competition.

Afterwards, Oriel moved to New York City to jumpstart her freelance career. In 2011, she co-created and produced “Bleeding Hearts,” an interactive walk-through album experience for the band Futurist at Rebel NYC in Times Square. Additionally, Oriel produced “Illuminations,” a 3D projection-mapped light show on the facade of Hotel Ganesvoort. For the 2011 & 2012 AEG Live Williamsburg Waterfront Concert Series, Oriel designed artists’ dressing rooms, managed budgets/staff, and managed artist hospitality. Artists included Thievery Corporation, Kid Cudi, Sonic Youth, Bright Eyes, TV On The Radio and Fleet Foxes.

In 2010 Oriel attended the Burning Man Arts Festival in Black Rock City, NV, designing and building the mobile art car, “Malthus,” with a team of 15 people, while expanding her awareness of art innovation and community. In December 2010, Oriel joined the production team for “Gratitude: A Village of Light,” managing set transitions for 20+ performers and DJs, spearheading the fashion show, and securing media coverage. Oriel also served as the Creative Director for The Theta Dome, an installation that allowed participants to experience the “theta” brain rhythm through sight and sound, housed in a Buckminster Fuller-inspired geodesic dome.

On top of that, she’s a Cancer—Oriel will treat your professional relationship with care and kindness, maintaining a personable, calm and adaptable composure when its crunch time. She enjoys projects of all variety, including music festivals, weddings, theatrical celebrations, and experiential marketing.

She is proficient with Adobe Creative Suite, AutoCAD 2D drafting, Form-Z 3D modeling and rendering, and carries an applied knowledge of over ten years of experience in the design, entertainment, and the hospitality industry.

Oriel majored in interior design at Drexel University, with a minor in business administration. She wields both US and UK citizenship, and is available to travel for work.

For more information on projects and work experience visit Oriel’s Behance page or Contact her for a copy of her portfolio.